IT STARTED WHEN ATARA DECIDED THAT SHE MUST HAVE A CUT BLACK TEE. ROCKI KNEW THAT SHE CAN REPLICATE IT - AND SHE DID. SHE STARTED MAKING THEM FOR FREE FOR HER FRIENDS, AND THEN ATARA STARTED TO CHARGE. FAST FORWARD A YEAR, AND THE CLASSIC BLACK CUT BY THE COLLAR TEE WAS BORN.